Watch on demand
Weed Out Your Weakest Leads
Why Account-first is more productive than contact-first
.
Register Here
Watch on demand
Weed Out Your Weakest Leads
Why Account-first is more productive than contact-first
.
Register Here
Register Here
What You'll Learn
Problematic leads are as bad as weeds- they’ll use up your resources and diminish your ROI. Whether you’re investing in a garden or growing your org, maximizing the potential of your seeds is critical for growth. Account scoring can help you weed out your weakest leads and push your most viable leads to where they can receive the most care.
Account scoring is the process of sorting all the potential customers in rank order from the most to the least valuable. Regardless of your org’s size, account scoring will help your business expand by narrowing your rev team’s focus onto the accounts that will generate the greatest ROI for your org. Stop wasting valuable resources on the wrong accounts!
This session is designed for any leader in the sales world, but enterprises that sell to small and mid-sized businesses will especially love this content! Join BuzzBoard to learn how to extend that scoring model to include any number of some 6,400+ signals per account that draw on the target company’s digital footprint.
In this session, we'll be diving into
the following topics:
How to build a fit score formula for your SMB accounts (score and prioritize)
Why Account-first is more productive than contact-first (new TAM/old TAM)
How to evaluate your database of accounts
The Hosts
David Howard
Vice President of Marketing, BuzzBoard
Nipul Chokshi
Vice President of Marketing, Atrium
