SMB Data

Your B2SMB Data Headquarters

The only account intelligence platform tuned specifically to SMB needs, triggers, and behaviors.

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SMBs are different from enterprises – from their business
requirements to how they access and consume technology.

Our proprietary deep SMB data and signal stack generates unique insights to
personalize your sales and marketing campaigns at scale.

Our Core Capabilities
Pilot Data Project

Tune into the Digital Needs of Your Buyers

Basic Firmographics Have Lost Their Relevance

Unfortunately, in the digital era:

  • Location, age of the company, headcount, or category are increasingly irrelevant
  • “Lead” scoring fails to capture the digital lifecycle stage of the business

Take a Digital-centric Lens to Your Data

  • BuzzBoard approaches our data through a digital-centric lens, one that is more holistic and reflective of the digital essence of SMBs.
  • Through our proprietary data and algorithms, we can segment and analyze SMBs by their needs and behavior.

Firmographic + Technograhic + Digiographic

Tune into the Digital Needs of Your Buyers.

Basic Firmographics Have Lost Their Relevance Unfortunately, in the digital era:

  • Location, age of the company, headcount, or category are increasingly irrelevant
  • “Lead” scoring fails to capture the digital lifecycle stage of the business

Deeper Data Means Deeper Segmentation

Deeper Data Means Deeper Segmentation

With deeper insights on the digital maturity lens (link to D Score page) of an account, you can create a need-based quadrant to identify the market you want to play in and the conversation to have:

  • Need Only = Future prospects, cultivate relationships, offer freemiums (where applicable)
  • Budget without an inherent need = Not your customers
  • Both Need & Budget = The Sweetspot…get them now
  • Low Budget or Need = Leave them alone

Get the Buzz You Can Actually Trust

Deeper Insights with Superior URL and Micro-category Information

Unlock the insights required to personalize sales and marketing cadences with more accurate and clean data in your CRM and marketing automation platforms.

  • Superior capabilities to identify SMB URLs and micr-categories
  • Deep experience with vendors of SMB data and records

Three facts to know about BuzzBoard

We have over 20 years of experience in SMB data.

We provide access to the world’s largest database of SMBs, with 20 million SMBs in the United States alone—and thousands of signals for each.

Our AI-based algorithms and robust recommendation engine are tuned specifically to SMB needs, triggers and behaviors.

BuzzBoard’s Account Intelligence Platform allows you to

  • Quickly segment, target, and analyze information by drawing from over 100 Tier 1 signals per SMB.
  • Perform more granular segmentation or analysis, with the ability to tap into thousands of additional signals per SMB

Our SMB data meets all BDP standards

  • Fresh (updated on a 30 day cycle)
  • Multi-sourced
  • Data discovery and validation processes are AI-driven
  • Cross-checked
  • GDPR compliant (upon request)

Increase Sales by Knowing Your Customers Better than Ever

Be up and running in minutes

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