Harnessing the Signal Science Approach for B2SMB Prospecting

The methodology for making use of the thousands upon thousands of digital signals that are now available to support your B2SMB sales and marketing.

Buzzboard

For B2SMB solution providers, it simply hasn’t been possible to obtain highly granular information about most prospects—until very recently—leaving them to mostly depend on vague and unspecific firmographics for identifying and qualifying prospects. But with virtually every business now online, more granular information, including the unique digital footprint of each prospect,is now available.

Advanced technology like artificial intelligence and machine learning is helping sales and marketing teams harvest and evaluate those digital signals (digiographics). Now, you can easily define and surface highly receptive prospects through real-time per-prospect data and insights.

In this actionable guide, you’ll learn:

  • Why digiographics is the answer to the prospecting woes of modern day B2SMB marketers
  • The broad categories of signals that best harness the signal science approach to B2SMB sales and marketing
  • How to tap into these digital signals to improve virtually every aspect of the sales cycle, including prospecting, targeting, messaging, and engagement
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Learn How You can Activate Digiographics to Segment Your SMB Prospects Based on Budget, Need, and Compatibility Signals

To unlock the promise of segmentation and personalization for your sales and marketing teams, start with account intelligence from BuzzBoard⁠—the largest database for B2SMB solution providers to launch hyper-personalized marketing campaigns at scale.

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