Look-Alike Prospecting, Contact Personality Analysis, and Real-Time Competitor Identification Deliver Unmatched Precision for Sales and Marketing Teams Focused on Selling to Small, Local and Mid-sized Businesses
SAN FRANCISCO, November 14, 2024— BuzzBoard, provider of the leading sales intelligence platform designed to help sales professionals better engage with small and mid-sized businesses (SMBs), continues to make strides in boosting client discovery, personalizing engagement, and providing competitive intelligence for small business clients. The new features—Look-Alike Prospecting, Enhanced Buyer Insights, and Competitor Identification—reflect BuzzBoard’s commitment to transforming how teams connect with SMBs in a hyper-targeted and informed way.
“With these ongoing product updates, we further empower sales professionals to uncover high-value opportunities, engage more meaningfully, and deliver unmatched value by understanding their SMB clients better than ever before,” said David Howard, VP of marketing at BuzzBoard.
1. Look-Alike Prospecting: Discovering High-Value Prospects at Scale
BuzzBoard’s new Look-Alike feature leverages machine learning to help sales professionals identify prospective SMB clients who share characteristics with their highest-value customers. By analyzing hundreds of attributes, BuzzBoard enables users to uncover “look-alike” businesses that have similar needs, behavior patterns, and potential for engagement. This feature is designed to help teams scale their prospecting efforts with precision, enabling more relevant outreach and faster conversions.
2. Contact Personality Analysis: Fueling Sales Personalization with Business Needs
BuzzBoard’s new Contact Personality Analysis capability adds buyer psychographic or behavioral insights into the user’s personalization strategy, giving sales professionals an unparalleled advantage in crafting both the message and the approach. BuzzBoard Ignite provides this personalized analysis of decision-makers in addition to business firmographics, technographics and digiographics, offering sales reps valuable pre-sales insights, ready-to-use hyper-personalized emails, and a strategic advantage in pre-sales and sales activities.
3. Competitor Identification: Supporting Small Business Success in Competitive Markets
BuzzBoard already has its own matching algorithm to surface competitors based on physical proximity to your client’s business, its service offerings, business operations, and digital maturity. Taking it a step further, its exciting new feature update now allows sales professionals to update their clients’ competitors by leveraging Google’s organic search results (SERP) directly within its platform. Google’s organic search reflects the true landscape of who local customers are likely seeing and considering currently, unlike other competitor sources such as directories, review sites, and other paid tools that quickly become outdated.
Transforming SMB Engagement with Data-Driven Solutions
BuzzBoard’s latest updates are part of its ongoing mission to help sales professionals engage with SMBs in a more informed, personalized, and impactful way. Each enhancement is crafted to address key needs for SMB-focused teams, from identifying promising prospects to understanding client needs and fostering competitive advantage. With these tools, BuzzBoard users can drive more meaningful interactions and deliver tailored solutions that resonate with SMB clients.
About BuzzBoard
BuzzBoard is fueled by over 20 years of acquired intelligence on 30+ million small-to-medium businesses to help solution providers deeply understand their customers and build trusted relationships in today’s digital-first selling environment. BuzzBoard’s AI-powered intelligence engine powers account-based marketing and sales performance using its proprietary SMB signal stack and category classification system to identify, segment, and score the accounts with the highest revenue potential. With BuzzBoard account intelligence fueling CRM and marketing automation platforms with ideal customers, demand generation and sales teams now have the insights and recommendations they need to acquire and retain customers with highly personalized interactions at scale.
