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Masterclass - Unlocking the SMB Opportunity
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Everyone talks about selling to the Enterprise, but what about selling to SMBs?
Do you know what the SMB landscape looks like? What even qualifies as an SMB? How much of the SMB space actually fits your ICP?
What’s the difference between an SMB and an Enterprise organization? How do you measure the success of an SMB?
In this one-hour session, all these questions are answered and more.
Key Takeaways:
Go small to grow big
Start with a strong foundation
Pay attention to signals at the SMB level
Internal signals are things like hiring, tech adoption,
security, and e-commerce
External signals are things like advertising, social
media, ratings & reviews, and content
The Hosts
Umesh Tibrewal
Founder & CEO, BuzzBoard
Lem Lloyd
SVP, Revenue & Business Dev, BuzzBoard
Richard Sgro
General Manager, Modern Sales Pros
