The Cloud Adopters in the Home & Trade Services Sector
Growing alongside eCommerce adoption within the largest SMB sector are needs for other cloud technologies and services that enable a robust implementation.
Home & Trade Services (HTS) is the largest small-to-mid-sized business (SMB) sector with roughly 1.5M SMBs.
The sector has now come of age fuelled for growth largely by technology adoptions that have enabled online and mobile booking of services.
Nearly half of the SMBs in the sector belong to the Premises Services & Construction cluster of categories.
61% of them are either partially or fully eCommerce enabled—yet, many are lacking key technologies. 56% of them are even vulnerable to cybersecurity threats.
Our digiographic analysis of the sector will allow you a closer view to understand the construct of the sector and identify clusters that are buying more than the others.
Learn about the many ways you can participate in this growth story.
Explore this report to learn more facts about the HTS SMB market, and how best to size-up the cloud adoption opportunity in the sector.
To unlock the promise of segmentation and personalization for your sales and marketing teams, start with account intelligence from BuzzBoard—the largest database for B2SMB solution providers to launch hyper-personalized marketing campaigns at scale.
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