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Diamonds In The Rough | Webinar Series
Ecommerce – Retail: 10 Years Of Growth In 8 Weeks—Soaring High!
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The most powerful resource available to us today is data. Studying an SMB category (industry) to understand its digital maturity helps remove the biases of firmographic based segmentation for sales & marketing, and reveals the more targeted opportunity hotspots for different business solutions, including digital marketing services.
Our Diamonds In The Rough webinar series is an initiative towards sharing this simplified approach to getting a deeper understanding of a business category as we explore one ‘growing’ SMB category in each session and highlight some easy-wins.
Session 2 (On-Demand)
Ecommerce – Retail: 10 Years Of Growth In 8 Weeks—Soaring High!
Thursday, Oct 15, 3 pm EST/12 pm PST
1 Hour
The Retail SMB sector consists of 42 categories representing 621,000 SMBs in the US—10 of these categories termed the ‘Super Growth’ Categories have each grown their ecommerce business >100% during the pandemic.
Ecommerce is a key indicator of growth and signals that a Retail SMB is future-oriented. Additionally, successful ecommerce enablement typically requires an SMB to make numerous investments in associated functions including: payments, CRM, logistics, content, security, advertising, etc.
We expect the level of ecommerce enablement to increase substantially in the next 12 months, due to the radical changes in the business environment.
For many Retail SMBs, the decision will be “Ecommerce or die”.
In this webinar, we discussed:
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The Hosts
Marilyn Sartori
Director of Operations, BuzzBoard
Phillip Cortez
Director of Community & Learning, BuzzBoard
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