Demand Generation
Identify, Score, and Tier SMB Accounts with the Highest Revenue Potential
Marketing teams use BuzzBoard Demand to target their ideal customers with confidence, powered by access to the most accurate account intelligence on 30+ million SMBs.
Your Ideal Customer is Waiting to Hear from You
Forget basic firmographic and technographic data. To launch effective campaigns, you also need digiographics – insights on your target account’s digital footprint. This can include hiring plans, online advertising spend, social media presence, online review and more.
- Surface hidden buyer needs
- Determine the actual size of your market
- Uncover customer segments that are untapped or missing
- Fuel account-based conversations with needs-based insights
Create More Buzz
Drive Demand into the Accounts with the Highest Revenue Potential
Your list of accounts is the most important step to any successful demand generation campaign.
With BuzzBoard, You will be Able to
Generate lists of best-fit SMBs that match your ideal customer profile.
Access data on over 30 million SMBs and filter by key purchase triggers (e.g. ad spend, technology usage, and revenue) to find SMBs that need your solutions
Easily download or bulk import leads to your CRM of choice
Enrich your CRM with new and up-to-date intelligence about your SMB customers
Identify customers that are a fit for cross-sell and upsell opportunities
Identify at-risk customers and reach out before it’s too late
Here's how we do it
Define the Signals that create your Ideal Customer Profile
Define the Signals that Create Your Ideal Customer Profile
- Enrich your customer data with thousands of data signals
- Identify the true definition of your Ideal Customer Profile—with the right mix of digital maturity, business needs, and spending power—for each of your product or service.
Find and Segment Look-alikes
- Access every SMB there is in your defined ICP
- Build segments to target based on business attributes that matter to you.
Score and Prioritize for Revenue Opportunities
Score and Prioritize for Revenue Opportunities
- Analyze and prioritize leads based on the match between the prospect’s needs and your products or services.
- Know exactly who to target, and why.
Leverage Need-based Insights to Tell the Right Story
- Customized, AI-driven reports about each account’s tech stack, resources, hiring plans, market opportunities, and more
- Marketing teams have the insights they need to identify the right solution to message at the right time.
Pre-integrated in CRMs, Marketing Automation, and Data
Infrastructure Platforms
Get the customized information you want, delivered to the CRM of your choice—all in just a few clicks.
360° Support for Your Business: Data, Analytics,
and a Team of (human) Specialists
Get the customized information you want, delivered across CRMs, marketing automation platforms, and data infrastructure platforms —all in just a few clicks.
Build Segments
Filter the database to customize your target prospects list based on key criteria, such as budget, technology, location, and more.Automatic Record Refresh
Automatic updates ensure that your records are always current.
Estimate Total Addressable Market
Identify revenue opportunities with data and analytics about your total addressable market.Data Concierge Service (run by real, live, friendly people)
Work with a dedicated data concierge (ICP specialist) who will map your products and ideal customer attributes to unique signals and help you build custom filters for your business.
Why BuzzBoard for Your SMB Needs?
We have over 20 years of experience in SMB data.
We provide access to the world’s largest database of SMBs, with 20 million SMBs in the United States alone—and thousands of signals for each.
Our AI-based algorithms and robust recommendation engine are tuned specifically to SMB needs, triggers and behaviors.
What’s the Buzz About?
Here’s What Our Customers Say
As an end user of the Buzzboard/Salesforce integration, I am thrilled to have this much information about my prospects at my fingertips without having to travel outside my CRM to get to it.
Jessica Newby Nexstar