All Roads Lead to (Clean & Credible) Data
Although many platforms provide acute informatics for businesses to use, Forrester reported that only 31% of companies were satisfied with their current CDP.
State of CRM
Three Keys to Improve Data Quality and Ability for Personalization
Key #1: Enrich with Deeper Account Insights
According to McKinsey, personalization will be the prime driver of marketing success within five years. …
The State of CRM, August ’19 Roundup
Welcome to the September ‘19 edition of our monthly roundup with our top picks of …
The State of CRM, June ’19 Roundup
Welcome to the July ‘19 edition of our monthly roundup with our top picks of …
The State of CRM, May ’19 Roundup
Welcome to the June ‘19 edition of our monthly roundup with our top picks of …
What is SMB CRM Data Cleansing?
The phrase by itself is self-explanatory. But, let us break it down, so we can …
The State of CRM, March ’19 Roundup
Welcome to the April 2019 edition of the monthly roundup of our top picks of …
The State of CRM, Feb ’19 Roundup
With all the progress we are making in the tech space for sales and marketing, …
The State of CRM, Jan ’19 Roundup
Although filled with much vagary, the presumption that sales as a function is losing its …
The State of CRM, Dec ’18 Roundup
Be it customer acquisition or customer retention, the strategy for both these sales and marketing …
