Selling Trends & Transformation

Total Addressable Market (TAM) or Total Available Market enables businesses to understand the overall revenue opportunity for their product or service and is, therefore, the core ingredient of any business’s

In recent years, small businesses have created two out of every three new jobs in the US in a variety of ways, including starting new ventures,

Robust job growth in the second half of 2022, which accelerated in July, managed to lift employment back to pre-pandemic levels by refuting

The current economic climate has left us all with uncertainties and worry. A steady stream of confounding economic indicators doesn’t help.

Building your Ideal Customer Profile (ICP) by putting in the right effort increases the chances …

Data Myths Busted: Easy-to-Get Data Signals May Not Be Strong Enough for Your ICP & TAM Assessments Read More »

Here’s a list of the first five things to do within your CRM setup, before going to market, to implement the account-first model and successfully migrate your practices towards it.

Read on to know how Kiara, the SDR, used SMB Account Intelligence data to save the day and her job!

National Small Business Week kicked off Monday with the start of the National Small Business …

National Small Business Week Read More »

Segmentation tells a better, more complete, story and ultimately improves the effectiveness of a business strategy. Identifying each segment then, is essentially, building a strategy around each one.

Finding us at SaaStr Annual 2021 is as easy as 1-2-3, least of all because that’s our booth number: 123. We are eager to hear and share knowledge and ideas that will help our company improve and unlock a new avenue of success as a SaaS business.