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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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- Selling Trends & Transformation
The No Templates Manifesto: An Open Revolt Against Sales Tactics that No Longer Work
While the demand for digital marketing services continues to grow, so do the challenges faced by agencies in acquiring SMB customers. Here’s more!
How Digital Marketing Agencies Can Improve SMB Customer Acquisition Efforts
While the demand for digital marketing services continues to grow, so do the challenges faced by agencies in acquiring SMB customers. Here’s more!
Sales Transformers: Artificial Intelligence & CRM Data Interplay
AI can generate more effective sales and marketing motions, but it’s almost unachievable without accurate data points—2023 state of CRM data survey report highlights for you!
How Generative AI Is Unlocking a New Era of Possibilities for SMBs
Generative AI is enabling SMBs to reach new heights of efficiency—this is why it’s the key to unlocking a new era of possibilities for small businesses!
FedNow to Fuel Growth and Entrepreneurship in SMB Space
Government-created, real-time payment portal FedNow is a significant step forward to help SMBs position themselves for growth, efficiency, and success.
How AI Is Altering the Job Landscape and Magnifying Seller Efficiency
The rising supremacy of AI is not only altering job profiles but also magnifying seller efficiency and augmenting RevOps. Here’s what this advancing tech-growth holds for
Top 6 SMB Tech Verticals to Watch Out for:
A Review of the Prospering Market
SMBs have become a segment with golden potential for SMB-based software solution providers. So we reviewed the leading SMB tech verticals to estimate their future potential.
SMB SaaS Growth Trends: Market Projections, Challenges & Key Solutions
While SMB IT spending graph moves upwards, B2SMB SaaS is not without challenges when it comes to finding its market growth metrics. BuzzBoard Marketing
National Small Business Week 2023 X B2SMB SaaS Companies: A New Era of ‘Innovation & Economic Power’
National Small Business Week 2023 is expected to boost optimism among U.S.-based small business owners, job creators, and B2SMB SaaS..
Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions
B2SMB marketers must tailor their go-to-market (GTM) motions and think beyond traditional campaigning to keep afloat. BuzzBoard reveals why streamlined data strategies …