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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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- Selling Trends & Transformation
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- Selling Trends & Transformation
Data Paves the Path for Marketing Innovation and Automation
Present-day marketers are rapidly adapting to innovation and automation as the new marketing trends to cope with macroeconomic..
BuzzBoard 
The What, Why & How of B2B TAM Estimation
Total Addressable Market (TAM) or Total Available Market enables businesses to understand the overall revenue opportunity for their product or service and is, therefore, the core ingredient of any business’s
BuzzBoard 
How Fintechs Are Helping Small Businesses Thrive With Alternative Lending
In recent years, small businesses have created two out of every three new jobs in the US in a variety of ways, including starting new ventures,
BuzzBoard 
Small Businesses Continue to Grow and Bring Growth in 2023
Robust job growth in the second half of 2022, which accelerated in July, managed to lift employment back to pre-pandemic levels by refuting
BuzzBoard 
B2B Saas GTM Outlook 2023: Survey Reveals the Key to Tackling Current Economic Contractions
The current economic climate has left us all with uncertainties and worry. A steady stream of confounding economic indicators doesn’t help.
Jyoti Data Myths Busted: Easy-to-Get Data Signals May Not Be Strong Enough for Your ICP & TAM Assessments
Building your Ideal Customer Profile (ICP) by putting in the right effort increases the chances of a successful account-based marketing
David Howard 
Five Things to do to Prep Your Salesforce CRM for Account-First Go-to-Market
Here’s a list of the first five things to do within your CRM setup, before going to market, to implement the account-first model and successfully migrate your practices towards it.
BuzzBoard 
Reps are Not the Problem. The Data is.
Read on to know how Kiara, the SDR, used SMB Account Intelligence data to save the day and her job!
BuzzBoard 
National Small Business Week
National Small Business Week kicked off Monday with the start of the National Small Business Week Virtual Summit co-sponsored by
David Howard 
Each Segment is a Strategy
Segmentation tells a better, more complete, story and ultimately improves the effectiveness of a business strategy. Identifying each segment then, is essentially, building a strategy around each one.
Umesh Tibrewal 