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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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A Comprehensive Comparison Between B2B and B2SMB Business Models
Grasping the nuances and implications of two divergent business models—B2B and B2SMB begins by understanding them individually.
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The Power of Persuasion Psychology in Selling Marketing Services to Local Businesses
The ability to persuade and sell your marketing services to local businesses is a form of art. And this is how your business or team
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Proven Ways to Overcome Resistance to New Tech Tools
The key to unlocking the vast potential of new tech tools lies in the ability to break through the walls of resistance with knowledge
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How Generative AI Elevates Efficiency at Sales Operations
Generative AI and human ingenuity can blend seamlessly to pump up sales operations and this is why you must embrace it
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How to Find the Ideal AI Sales Tool to Match Your Business Needs
The choice of the right AI sales solutions is paramount for achieving long-term success. Here’s the common mistakes B2SMBs
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Common Mistakes to Dodge When Choosing AI Sales Solutions
The choice of the right AI sales solutions is paramount for achieving long-term success. Here’s the common mistakes B2SMBs
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Practical Strategies to Pitch Marketing Services to Local Businesses
Exploring some best practices to pitch digital marketing to your local small businesses and accelerate B2SMB sales.
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How Your Digital Marketing Agency Can Win Big with Local Businesses
With the right art of pitching digital marketing to local small businesses, your marketing agency can materialize triumph.
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The Complex and Evolving Dynamics of SMB Software Buying Habits
Where exactly SaaS companies are lacking visibility? And what are B2SMB buyers really looking for? Our market research
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7 Leading SMB Marketing Trends with Infinite Selling Potential for Your Agency
Equipping SMB marketers with a powerful arsenal of insights and strategies that will keep them ahead of the curve and
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- Hyper-Personalization
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The strategy in B2B marketing has shifted significantly toward personalization and, more specifically, hyper-personalization. These two elements are radically..
BuzzBoard 
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The strategy in B2B marketing has shifted significantly toward personalization and, more specifically, hyper-personalization. These two elements are radically..
BuzzBoard 
Lorem ipsum dolor sit amet, consectetur adipiscing elit
The strategy in B2B marketing has shifted significantly toward personalization and, more specifically, hyper-personalization. These two elements are radically..
BuzzBoard 