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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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INFOGRAPHIC: A Quick, Deep Dive Into Local Optometrists
In June, I wrote about pharmacies and the marketing opportunities that can be seen through the lens of “big data.”
BuzzBoard SEO Practices That Create A Difference For SMBs
The data is pretty clear – increasingly many small and medium-sized businesses (SMBs) are appreciating the importance of commanding the
BuzzBoard Keeping sales meetings short
“If you had to identify, in one word, the reason why the human race has not achieved, and never will
BuzzBoard 5 SMB Customer Experience Best Practices That Will Boost Your Sales
It hardly requires reminding anyone that there are significant opportunities in selling to the massive (but fickle) Small and Medium
BuzzBoard Confessions of a Happy BuzzBoard User!
We always look forward to making every sales experience memorable and we’re delighted to learn about Matt Miller from mFirst
BuzzBoard Meet Jim – Selling Business Success, One Conversation at a Time
If you’re not already using BuzzBoard, then please take a minute to watch our short video which quickly explains how
BuzzBoard Small Businesses Need to Embrace Mobile-Friendly Technology
With almost a third of commerce transactions taking place on mobile, it’s crucial that small businesses create a mobile-friendly website
BuzzBoard Restaurant Sector Ramps Up Mobile
Interesting findings from a study released by Hospitality Technology via their Customer Engagement survey. According to the findings, restaurants are ramping up
BuzzBoard Facebook Looks to Unlock SMB Cash
Facebook, like many other companies, sees gold in the small business marketplace. Facebook is looking for ways to unlock this
BuzzBoard Search Plus Social is a Force Multiplier
Apparently the combination of search and social ads is incredibly powerful. According to a recent study from Marin Software that we first read
BuzzBoard 