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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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- Selling Trends & Transformation
The Signals Are Clear: Signal Science is the Key for Marketing and Sales Success
Signals are tricky things. Misinterpreting or ignoring them can be quite costly. A misinterpreted or ignored traffic signal, for example,
BuzzBoard 
How To Scale a Sales Conversation: Let Machines Help
Remember the heartfelt conversation between astronaut Dave Bowman and the HAL 9000 supercomputer in 2001: A Space Odyssey? While that
BuzzBoard Good Conversations Make for Great Business
To be successful in today’s business environment sellers need to be a source of fresh information for their prospects and
BuzzBoard INFOGRAPHIC: SMBs & Social Media – Good Intentions vs Actual Activity
SMBs intended to do more social media marketing in 2017, but many failed to follow through. Here’s an analysis of
BuzzBoard Why the iPad Makes for a Great B2B Sales Tool
THE MEDIUM IS THE MESSAGE: SHIFTING FROM PC PRESENTATIONS TO TABLET CONVERSATIONS BuzzBoard has been working with a number of
BuzzBoard Enjoying the Silence: Helping Sales Reps Speak Volumes in a Noisy World
We live in a noisy, crowded world. As a sales professional, your day looks like this: numerous calls, voicemails, alerts,
BuzzBoard Asking the Right Questions to Drive Engagement in Sales
Have you been to the doctor recently? When was the last time you went? I can hear my mother now
BuzzBoard Turning Big Data on SMBs Into Insights to Acquire and Grow Leads
Let’s face it. Prospecting for new clients can be a losing proposition — businesses of all sizes are solicited daily.
BuzzBoard 
The Challenger Sale: Selling With Insights
If you work in sales, your boss likely recommended you read the Challenger Sale: Taking Control of the Customer Conversation
BuzzBoard Driving Sales Growth With Cloud-based Solutions
More and more businesses are moving to the cloud: What exactly is the cloud? Cloud technology refers to a robust framework
BuzzBoard 