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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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NEWS: SMBSmart Launches on Salesforce AppExchange
BuzzBoard is excited to announce that we’ve launched SMBSmart on Salesforce AppExchange, empowering businesses to connect with their SMB customers
BuzzBoard SMBStreams Launches as a Destination on Segment
BuzzBoard is excited to announce that we’ve launched SMBStreams as a Destination on Segment, empowering businesses to connect with their
BuzzBoard The State of CRM, March ’19 Roundup
Welcome to the April 2019 edition of the monthly roundup of our top picks of CRM and B2B Sales and
BuzzBoard 
The SMB’s URL: Key to Unlocking Deep Data and Analysis for Personalized Marketing
Most B2SMB marketers will reach out to an SMB once they have contact information alone – with little or no
BuzzBoard The State of CRM, Feb ’19 Roundup
With all the progress we are making in the tech space for sales and marketing, we may be leaving behind
BuzzBoard The State of CRM, Jan ’19 Roundup
Although filled with much vagary, the presumption that sales as a function is losing its sheen to self-service transaction portals,
BuzzBoard NEWS: BuzzBoard Now Integrated with SalesLoft
BuzzBoard is kicking off 2019 with some exciting news – we are thrilled to announce that BuzzBoard’s small-business intelligence has
BuzzBoard The State of CRM, Dec ’18 Roundup
Be it customer acquisition or customer retention, the strategy for both these sales and marketing functions hold CRM at its
BuzzBoard The State of CRM, Oct ‘18 Roundup
Data held center-stage through most of 2018, as companies raced towards treating customers with the best experience throughout their journey.
BuzzBoard Less Than 20% of the SMB Records in Your CRM Can Be Used for Personalized Marketing & Sales
A fresh analysis by BuzzBoard, using state-of-the art tools to measure data quality reveals that less than 20% of the
BuzzBoard 