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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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- Selling Trends & Transformation
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Digital Maturity and SMB Resilience
BuzzBoard believes that SMBs are inherently digital businesses. We believe digital permeates every element of an SMB’s existence. Accordingly, we’ve
Stephen Marshall 
BuzzBoard’s Tips for Warming up Cold Calls
A sales rep that handles cold calls has a tough job. To be successful, she has to be knowledgeable about
BuzzBoard 
Best AI Tools for Small and Medium-Sized Businesses
Artificial intelligence (AI) is helpful for businesses to quickly analyze mountains of data to make informed decisions, create social media
BuzzBoard 
The Challenger Sales Model: How and Why it Works
This week, we’re highlighting the Challenger Sales Model because, well, it works. It’s simple, and effective. The purpose of this
BuzzBoard 
7 Tried-and-True Techniques to Increase Your Agency’s Sales
For those of you who are starting the year with renewed vigor and a resolution to grow your agency by
BuzzBoard 
How selling to SMBs and enterprise companies is different
Just as kids aren’t tiny adults, SMBs (small and medium-sized businesses) aren’t just bite-sized enterprise companies. SMBs and enterprise companies
BuzzBoard The State of CRM, August ’19 Roundup
Welcome to the September ‘19 edition of our monthly roundup with our top picks of CRM and B2B Sales and
BuzzBoard The State of CRM, June ’19 Roundup
Welcome to the July ‘19 edition of our monthly roundup with our top picks of CRM and B2B Sales and
BuzzBoard The State of CRM, May ’19 Roundup
Welcome to the June ‘19 edition of our monthly roundup with our top picks of CRM and B2B Sales and
BuzzBoard What is SMB CRM Data Cleansing?
The phrase by itself is self-explanatory. But, let us break it down, so we can understand it further. SMB CRM
BuzzBoard 