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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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- Selling Trends & Transformation
- State of CRM
What is SMB CRM Data Cleansing?
The phrase by itself is self-explanatory. But, let us break it down, so we can understand it further. SMB CRM
NEWS: SMBSmart Launches on Salesforce AppExchange
BuzzBoard is excited to announce that we’ve launched SMBSmart on Salesforce AppExchange, empowering businesses to connect with their SMB customers
SMBStreams Launches as a Destination on Segment
BuzzBoard is excited to announce that we’ve launched SMBStreams as a Destination on Segment, empowering businesses to connect with their
The State of CRM, March ’19 Roundup
Welcome to the April 2019 edition of the monthly roundup of our top picks of CRM and B2B Sales and
The SMB’s URL: Key to Unlocking Deep Data and Analysis for Personalized Marketing
Most B2SMB marketers will reach out to an SMB once they have contact information alone – with little or no
The State of CRM, Feb ’19 Roundup
With all the progress we are making in the tech space for sales and marketing, we may be leaving behind
The State of CRM, Jan ’19 Roundup
Although filled with much vagary, the presumption that sales as a function is losing its sheen to self-service transaction portals,
NEWS: BuzzBoard Now Integrated with SalesLoft
BuzzBoard is kicking off 2019 with some exciting news – we are thrilled to announce that BuzzBoard’s small-business intelligence has
The State of CRM, Dec ’18 Roundup
Be it customer acquisition or customer retention, the strategy for both these sales and marketing functions hold CRM at its
The State of CRM, Oct ‘18 Roundup
Data held center-stage through most of 2018, as companies raced towards treating customers with the best experience throughout their journey.