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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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- Categories & Conversations
- Selling Trends & Transformation
Impact of Pandemic on SMBs: In Conversation with a Grocery Store Manager
Categories & Conversations is our series of articles that provide insights about the behavior and needs of different SMB categories,
Stephen Marshall 
Impact of Pandemic on SMBs: In Conversation with a Personal Trainer
Here’s the second in line to our periodic posts under Categories & Conversations that provides insights about the behavior and
Stephen Marshall 
The Age of Covid-19: Our Prospects Need Consultants Now More Than Ever
In the last blog post we talked about how sales professionals are masters of adaptation, working to generate revenue in
Phillip D. Cortez 
Conversations: the New Currency
What’s more valuable: a good conversation or a lead? Now, don’t overanalyze it, just say what comes to mind. If
Lem Lloyd 
Impact of Pandemic on SMBs: In Conversation with an Upscale Restaurant Manager
BuzzBoard is launching Categories & Conversations, a specialized sub-blog within our main blog. This new stream focuses on how specific
Stephen Marshall 
SMB Survival Through the Pandemic
A few days ago, a new survey was published by the Harvard Business School Working Knowledge program. It carries the
Stephen Marshall 
Celebrating ‘Get To Know Your Customer Day’
Think about an awesome gift that somebody gave you, whether it was for your birthday or a holiday. Chances are
Phillip D. Cortez 
How to Adapt, Find Opportunities, and Deliver Value
In the words of Bob Dylan: The Times They Are A-Changin’. Bob sang about changing times in the 60s, and
Phillip D. Cortez 
Small Businesses on the Bleeding Edge
The front line of the economic crisis runs right through Main Street. As one observer put it: “The pandemic has
Stephen Marshall 
Customer Profile Enrichment to Turn Free Trial Users into Paid Subscribers
It’s a problem that is common across the SaaS landscape: how to convert free trial users to paid subscribers. Especially
Lem Lloyd 