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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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Data for the Price of a Latte
Sales are generated by quality products or services + good relationships. Relationships are built on trust, which often comes from
Talia Lueck 
A Guide for Buying the Best Prospecting Tool for Your Agency
Do you find yourself asking, “How do I use tools for prospecting effectively and efficiently?” Do you want to save
BuzzBoard Team 
Strong HR Leadership is a Priority and a Differentiator: A Conversation with Jabu Dayton, Chief People Officer and HR Consultant
We interviewed Jabu Dayton, Chief People Officer and HR consultant, about how businesses are navigating and adapting during the pandemic.
Talia Lueck 
Huge Implications of eCommerce Explosion in Pandemic
The explosion of eCommerce during the pandemic has been breathtaking: It took 10 years for the share of eCommerce in
Stephen Marshall 
Leverage The Competitive Analysis to Reduce the “Flake Rate”
Okay, let’s just put it out there, front and center: Nobody likes a flake. A flake, for those not up
Phillip D. Cortez 
Segment your SMB Prospects Based on Budget, Need, and Compatibility Signals
These days, we can’t assume that any prospect is doing business as usual. Most small businesses are feeling squeezed to
Talia Lueck 
Become a Proactive Consultant
At BuzzBoard, we’ve been long-time proponents of using a consultative approach with both clients and prospects. As a platform, BuzzBoard
Phillip D. Cortez 
Innovative Entrepreneurs are using Technology to Deliver New Experiences: A Conversation with Yachtz Radcliff, CEO of Musae
Categories & Conversations is our series of articles that provide insights about the behavior and needs of different SMB categories,
Talia Lueck 
Identifying Active Small Business Categories
To identify small business categories that will “survive and thrive”, the first thing we look at is the activity level
Stephen Marshall 
Prospecting and Prospecting Tools for a Pandemic
Even as state and local governments begin to slowly open up their economies, sales reps have still been asking me
Phillip D. Cortez 