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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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How Can I Conduct a Competitive Analysis of My Local Business Market?
Leverage the power of data and enhance your clients’ business performance. Master the craft of competitive analysis and reshape your local business
How to Generate Small Business Leads
Learn proven strategies to generate high-quality sales leads from small businesses. Discover best practices around lead generation techniques, digital
Shaping the Future of Selling to Small Businesses
Today, sales efforts demand anticipation of current SMB needs and future aspirations. Explore some key shifts and ground realities that are shaping the
How to Enhance Local Business Digital Marketing Strategies
Ready to deliver transformative solutions to local businesses in need? Go for smaller wins to establish trust and stick to a clear path to enhance local business
US Small Business Optimism Index Hits New High in November 2024
Growth is in the air! A new high in the US small business optimism index shows a confidence surge among entrepreneurs in November 2024.
What Is an SMB?
Learn the full and correct definition of an SMB and explore its categories, the challenges they encounter, and valuable sales insights.
What Services Do Digital Agencies Offer Small Businesses?
Digital marketing agencies offer a wide range of services. Learn more about those tailored services that small businesses need and you can deliver.
How to Win Over Mid-Sized Clients With Trust-Building Case Studies
High-impact case studies can serve as a strategic, trust-building tool for mid-sized companies that highlights your success stories and showcases the
How Can I Identify Competitors for My Small Business Clients?
As marketing agencies serving local businesses, effective competitive analysis starts with identifying the most relevant competitors—those that matter
Discover Hidden High-Value Clients with the Power of Look-Alike Prospecting
BuzzBoard’s Look-Alike Prospect Identification feature helps you identify high-potential leads that resemble your best clients—built specifically to help
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- Hyper-Personalization
Strategies to Perfectly Prepare for Sales Calls and Win Local Business Clients
Take a look at the key steps to research and then approach small and local businesses on sales calls, especially for sellers in the digital marketing sector.
Maximizing Opportunities and Addressing Limitations in Hyper-Personalized Marketing and Sales
Get ready for a deeper exploration of the considerations and limitations associated with hyper-personalization in the context of targeting small
Improving Content Marketing with Hyper-Personalization
This shifting marketing phase is the perfect time to acknowledge the transformative power of hyper-personalization, specifically focusing on