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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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- Features & Usage
- Selling Marketing Services to Local Businesses
- Selling Trends & Transformation
How Can I Identify Competitors for My Small Business Clients?
As marketing agencies serving local businesses, effective competitive analysis starts with identifying the most relevant competitors—those that matter
BuzzBoard 
Discover Hidden High-Value Clients with the Power of Look-Alike Prospecting
BuzzBoard’s Look-Alike Prospect Identification feature helps you identify high-potential leads that resemble your best clients—built specifically to help
BuzzBoard 
Unlocking Next-Level Prospecting: Connecting Buyer Insights With Business Need for Sales Personalization
BuzzBoard’s new Contact Personality Analysis is merging buyer psychographic insights with business needs, giving your sales team
BuzzBoard 
How to Pitch and Present Digital Marketing Services to Small Business Owners?
Agencies must expertly blend technical expertise with soft skills that build trust while pitching digital marketing services prospects—to convert these
BuzzBoard 
SBA Disaster Loan Funds Update: What Businesses Can Expect
Despite the halt to disaster loan funding, the SBA remains committed to supporting small businesses—apply now to be ready for swift support when
BuzzBoard 
How to Sell SEO Services to HVAC Businesses
Prepare for an ROI-driven marketing services sales discussion with small business customers with this comprehensive seller’s guide—from a service
BuzzBoard 
How Do I Start Selling ROI Marketing Services for Small Businesses?
Prepare for an ROI-driven marketing services sales discussion with small business customers with this comprehensive seller’s guide—from a service
BuzzBoard 
Competitive Landscape Analysis: A Deep Dive Into Local Business Competition
As marketing agencies serving local businesses, effective competitive analysis starts with identifying the most relevant competitors—those that matter
BuzzBoard 
How to Create the Best Sales Pitch for Digital Marketing Services?
Find out how to get a small business category list that’s not too broad or generic. Run personalized, hyper-targeted campaigns with accurate small
BuzzBoard 
A Leadership Guide to Preparing Your Team for the GenAI Future
AI is advancing from narrow applications toward more general capabilities. Here’s an exclusive leadership guide for you to prepare your team for the
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Strategies to Perfectly Prepare for Sales Calls and Win Local Business Clients
Take a look at the key steps to research and then approach small and local businesses on sales calls, especially for sellers in the digital marketing sector.
BuzzBoard 
Maximizing Opportunities and Addressing Limitations in Hyper-Personalized Marketing and Sales
Get ready for a deeper exploration of the considerations and limitations associated with hyper-personalization in the context of targeting small
BuzzBoard 
Improving Content Marketing with Hyper-Personalization
This shifting marketing phase is the perfect time to acknowledge the transformative power of hyper-personalization, specifically focusing on
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