Account Scoring and Identification
Size Matters. But It Must Fit First! Even When It’s Your TAM
Use rich digiographic data and algorithm-based account scoring to fix your top-of-funnel. Invest in a data stack that elevates your ‘Account-fit Score’ in your CRM and Marketing Automation Platform.
SMB Account Scoring is a (Real) Thing!
SMB Account Scoring is a (Real) Thing!
Stuck the dark ages of marketing automation with “lead scoring?” Ready to move past that? Now you can qualify, score and segment your entire small business account database on the basis of their growth trajectory, digital maturity and need–signaling their purchase probability.
Make every account and prospect in your B2B funnel relevant, so you can prospect and acquire more of your ideal customers.
With BuzzBoard, extend your account scoring model beyond classic firmographic and technographic parameters to include digiographic attributes–6,400+ signals per account– that draw on the target company’s digital footprint.
D Score: The Digital-Centric Advanced Scoring Metric
to Segment and Prioritize Your SMB Database
A new standard to score today’s inherently digital SMB market that allows for spot-on accuracy as you segment and
prioritize every small business in your SMB database.
D Score is a custom scoring model that leverages both machine learning and AI-driven analysis to capture every dimension of an SMB’s needs and life, as seen through a digital lens. It is a universal metric applicable in every SMB category, for every type of product or service.
Digiographic Data and Algorithm-based Account
Scoring for a ‘Zero Waste’ Sales Funnel
Digiographic Data and Algorithm-based Account
Scoring for ‘Zero Waste’ Sales Funnel
Build your Most expansive and Winning TAM
Configure custom account scoring that telegraphs growth
Qualify, score and segment your entire SMB target account list
Estimate your prospects’ purchase propensity without a direct interaction with them
Make Account-fit Score Your Leading Metric with Rich Digiographic SMB Data Fueling Your CRM and Marketing Automation Platform
Prioritize accounts based on buyer need, budget, and growth trajectory. Don’t wait for them to show intent!
SMB Data Experts for More Precise SMB Prospecting
Accurate data on your SMB prospects has been hard to find and secure. But we’ve fixed that!
Get your CRM and Marketing Automation Platforms updated with the best available account intelligence data.
What’s the Buzz About?
Here’s What Our Customers Say
Buzzboard is invaluable to our sales operation, giving our sales teams the knowledge and confidence to have the right conversations, with the right customers, at the right time—having this insight within Salesforce via the app has not only improved sales efficiency, but has also generated a significant uplift in engagement and performance.
Darren Evans, Reach PLC
Buzzboard is invaluable to our sales operation, giving our sales teams the knowledge and confidence to have the right conversations, with the right customers, at the right time—having this insight within Salesforce via the app has not only improved sales efficiency, but has also generated a significant uplift in engagement and performance.
Darren Evans, Reach PLC
Buzzboard is invaluable to our sales operation, giving our sales teams the knowledge and confidence to have the right conversations, with the right customers, at the right time—having this insight within Salesforce via the app has not only improved sales efficiency, but has also generated a significant uplift in engagement and performance.
Darren Evans Reach PLC
“Buzzboard is invaluable to our sales operation, giving our sales teams the knowledge and confidence to have the right conversations, with the right customers, at the right time—having this insight within Salesforce via the app has not only improved sales efficiency, but has also generated a significant uplift in engagement and performance.”
Darren Evans, Reach PLC
Optimize Your Sales Funnel for Bigger Wins, Faster
Optimize Your Sales Funnel for Bigger Wins, Faster
Amplify Your Marketing Reach
Be up and running in minutes
